The trailer belongs to the 1999 movie, ‘The Blair Witch Project’. It was a small budget movie, released worldwide. The narration of a movie shows us three main characters, who travel to Black Hills near Burkittsville , Maryland
Our main idea revolves around paranormal, so it was vital for us to analyze trailers of such movies.
VISUAL:
The trailer begins with the lines stating of three students who went missing in the October of 1994. These very first lines engage the audience emotionally to the media text and get the attention. Then continuing this pattern, some critique’s views are shown regarding the movie.
Phrases such as, ‘Genuinely Frightening” and ‘Scary as hell’ are ample enough to get my attention. This is kind of the strategy that we will develop when doing our Advance Portfolio so that we can engage our audience and also raise their expectations.
Talking about the camera movements and shots is very simple. As the camera is handheld, the movements are jerky and shaky. This is also a convention of a horror film. Only introducing the shots taken at night increases the horror effect and the trailer does not show any face or introduce a character visually.
Editing is used in the trailer. Several dissolves and fades to Wight are used. These sudden fade in and out means a fast editing- convention of such genre. The title of the movie flashes and creates disturbance in the viewer.
AUDIO:
Using diegetic and non-diegetic sounds, the trailer gets your attention. The screaming of a girl and of boy calling ‘JOSH’ is a sudden surprise, Getting lost of a character in a Horror/Thriller movie is now a convention. Stereotypically using the haunting score the director has created and enhanced the fright in the audience.
The voice, “Tell me, where you are Josh? “Is creepy and gives you sort of goose pimples.
Thus by a mixture of both visual and audio effects, the genre effect is doubled.
Posted by ZAYAN
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