This is our Evaluation Video. It was shot at Hassan's place and Yes! It was fun. And it was edited by Zayan.
* Sorry for the dialect and the 'A...aah....a' breaking in the middle =p
Posted By Zayan
Q.3How did you use media technologies in the construction and research, planning and evaluation stages?
As Zayan took video portfolio in his Foundation task G321 therefore he had a grip on editing software like Adobe Premiere 7.0. In start of G321 Zayan saw Adobe tutorials on Youtube. And also our media tutor helped him in learning some of the features of Adobe.
Starting with the editing process of G324 Zayan was certain that this time he had to show better skills of the software. So he put the effects on the video to give it a darker shade. This time he also
1. Manipulated the logo as he wanted it to appear.
2. Changed and added effects on SOUND for the first time to get a better sound.
3. Worked with more cuts and cross dissolve at different places to make text understandable.
I knew how to use Adobe Photoshop for image manipulation. I and Saud were more interested in doing the ancillary tasks so we were responsible for their production. But when ever we held group meetings we would discuss how can we use different effects of Adobe Photoshop to create the image we wanted to create. There I chose to create a Poster and Saud Magazine. I had good practice on Adobe Photoshop as I had taken Print portfolio in my Foundation.
We spend a lot time in research process by using web 2.0. We searched Google and of this genre and found any references. Then by working on those references we were able to work out what we wanted to do. We used websites like ‘facebook’ to see how many likes a certain movie got so we were able to note down the popular movies between the audiences.
In our planning, we used Microsoft word to note down main events we will go through till the end of the journey. We made a list of things we needed to do before completion. We used Microsoft paint to make a shoot log and finally we used BLOGGER to upload all our work we did so far to make us more organized.
In evaluation stages, we used projector to show our products to audience in our class and then distributed questionnaire. Then we analyzed what we got from them in a form of a paragraph, to be shown on the BLOGGER.
Q.2 In what ways does your media product use, develop or challenge forms and conventions of real media product?
My media product is a teaser trailer of a horror movie. In horror genre a great deal of suspense is kept and enigma plays a vital role. For my teaser trailer I analyzed two trailers, one of the Blair Witch Project and other of The Silence of the Lambs. Also Hassan analyzed trailers of Paranormal Activity 1 and 2. And after analyzing we noticed some very similarities in then, some of then are listed below:
A great deal of suspense in kept and the ‘trouble maker’ is not shown.
Texts are added to the sequence to convey some what of information.
They all followed some what of Tendorov’s narrative theory of equilibrium; on at the end equilibrium is not re-established.
A fast pace editing.
Creepy sound effects.
Deaths of characters.
Misc- en scene is kept dark i.e. location are scary and contain dark elements e.g. Forests and Basements. Daylight is not shown.
Hand held and surveillance camera recordings (instead of The Silence of the Lambs)
So while we were deciding the location and props we kept in our minds these all factors to establish verisimilitude. Even when I was editing the trailer In kept in my mind how would I use the sound effects to elaborate the conditions of the characters as did in the real media products. And I use fast pace editing to create tension in my audience.
So, basically in my media product I used and developed the form and conventions of Horror genre to make my product understandable to our audience.
In the ancillary texts, in our case poster and magazine, we decided to challenge the forms by not taking a solo picture for editing. Instead we used shots of locations and used blood effects to make them scary. In magazine cover, we showed an eye to disturb the audience. The magazine follows a typical way in which a horror movie is shown but in our case we challenged them by creating an image of location instead of a character.
Poster was indeed the most rebellious of all. The use of a location image as main shot and using more creative and gory effects Hassan was able to pull off a great poster. It had all elements of a poster i.e. told about Characters and even had a tag line but we were greatly appreciated by our fellows on how we broke the ‘boring; routine of character image manipulation.
